Storyhunt

Connect wallet & enter

the Story ecosystem

Connect wallet & enter the Story ecosystem

Team

Team

Product & Branding Designer

Year

Year

2024 - 2025

Duration

Duration

7 Weeks

Tags

Tags

Product/Branding/Visual

Overview

Storyhunt serves as the entry point for users to connect their wallet and access the Story ecosystem.


The project focuses on designing a clear and approachable experience for first-time users entering an IP-native onchain environment. Rather than exposing complex DeFi mechanics upfront, Storyhunt emphasizes simplicity, guidance, and visual clarity—helping users understand where they are, what they can do, and how value flows through the system.


Through a streamlined wallet connection flow and a cohesive visual system, Storyhunt lowers the barrier to participation while maintaining the credibility and structural clarity required for onchain products.

My work focused on defining a wallet-first onboarding flow, clarifying user entry points into the Story ecosystem, and translating complex onchain concepts into an accessible interface. I designed the core interaction patterns, information hierarchy, and visual language to ensure consistency across product surfaces while reducing friction for first-time users.


During client collaboration, the Story team strongly resonated with the visual identity approach developed in my SyncMix project—particularly its brand symbol system. As a result, the client expressed interest in acquiring and integrating the SyncMix brand symbol into Storyhunt’s ecosystem, recognizing its clarity, scalability, and alignment with onchain product values.


In parallel, I developed Storyhunt’s branding system to align with the broader Story ecosystem—establishing typography, color logic, and layout principles that balance technical credibility with accessibility. All design decisions were made in close alignment with product goals, ensuring the visual system could scale alongside future features and ecosystem growth.

Credits

↳ CEO → Sunny

↳ Product Manager → Serena

↳ Product & Branding Designer → Victor Ding