Vyria

AR HUD system for future GT vehicles

Team

Team

Product & Branding Designer

Year

Year

2024 - 2025

Duration

Duration

10 Weeks

Tags

Tags

Product/Branding/Visual

Overview

Vyria is an AR HUD companion driving system designed for future Grand Touring (GT) vehicles.


The system supports long-distance, high-speed driving through minimal, context-aware visual cues projected directly into the driver’s line of sight. Rather than taking control or issuing constant alerts, Vyria focuses on pacing, presence, and driving rhythm—appearing only when needed and fading when it is not.


A core feature of Vyria is an optional ghost pacing companion, a non-competitive reference that helps drivers maintain flow and engagement during extended touring segments without turning driving into a game.


By prioritizing calm awareness over automation, Vyria enhances the Grand Touring experience while keeping the driver fully in control.