As the Product & Branding Designer for Insider.Cash, I led the design of the product experience and visual identity for a market-intelligence platform built to surface real-time liquidity, price behavior, and trading anomalies.

My work focused on transforming complex on-chain and off-chain market data into clear, interpretable signals that support confident decision-making. I defined the information architecture, interaction flows, and visual hierarchy to ensure users could quickly understand market health and unusual behavior patterns without cognitive overload. In collaboration with product and engineering teams, I established interface rules and dashboard logic that balance density of information with clarity of presentation.

In parallel, I developed the visual system and branding components to align with the product’s positioning—creating a coherent visual language that supports technical credibility and seamless scaling across dashboard screens, alerts, and documentation. Throughout the process, my design decisions were guided by a commitment to reduce noise, highlight critical insights early, and empower users with actionable intelligence.