Product & Branding Designer
2024 - 2025
10 Weeks
Product/Branding/Visual
MM Dashboard is a liquidity intelligence platform for token issuers and market-making teams. As a growing Web3 analytics product, it helps projects monitor cross-exchange liquidity, market depth, and anomaly events.
In 2024, the platform required a redesign to better support modern workflows. The existing dashboard had not seen a major update since its initial release, resulting in fragmented insights and inconsistent data across CEX and DEX venues.
Our hypothesis was that by unifying liquidity visualization through a K-Curve–centric model, improving navigation, and introducing a clearer MM integrity framework, we could enhance usability, increase trust, and establish a stronger foundation for future product growth.
Token issuers rely on Insider Cash to understand how their liquidity behaves across CEX and DEX venues. However, the previous dashboard showed information in a fragmented way—liquidity, anomalies, spreads, and market-maker behavior existed as isolated datasets without a unifying visual model. This created unnecessary cognitive load and made it difficult for teams to interpret their market conditions with confidence.
As the platform continued to grow, new features like DEX monitoring, AMM pool analysis, and MM integrity scoring were added on top of the old structure. Over time, the dashboard became harder to navigate and less aligned with how users actually think about liquidity.
The challenge was to redesign the system so it could present complex, multi-venue data through a clearer narrative—one that helped users see relationships, compare behaviors, and make faster, better decisions.
Dashboard
Team Setup
API Setup
Contact
My process began with a deep analysis of Insider Cash Ver.1, examining the dashboard’s structure, information hierarchy, and the overall experience from the perspective of a token issuer.
Through this review, I evaluated how liquidity data, anomaly signals, and market-maker activity were presented. Although each module functioned independently, the pages used almost identical layouts, creating a repetitive structure that made it difficult for users to see how CEX and DEX data relate—and often left them unsure where to focus.
The Overview page brings key liquidity and market-maker indicators into a unified, readable structure. Core KPIs use consistent visual patterns for quick trend scanning, while the table adopts a modular grid that normalizes how venues, accounts, and integrity scores appear
This flow streamlines operational setup by structuring token-pair selection and API mapping into a guided, low-error sequence. Account groups mirror real operational hierarchies, and each row supports inline validation to prevent input mistakes.
Exchange data is visualized through time-series charts paired with an anomaly timeline for layered analysis. Price and market-share curves include pinpoint tooltips, supporting both trend reading and precise inspection.
The Billing view presents subscription details and payment history in a clear, audit-friendly layout. High-level plan and cycle information is surfaced upfront, while transactions follow consistent formatting for easy comparison.
Built for consistency and control—each component ensures precision across the entire remix interface.
Redesigned color palette—tones are curated to reflect energy and mood, helping you read the mix at a glance and feel every transition more vividly.
As the platform is used by 12+ companies and over 160 active users to monitor market-making integrity, liquidity metrics, and cross-exchange trading behavior, every refinement needed to be carefully validated to ensure clarity, reliability, and low operational friction.
Through these discussions, I gained clarity on where design ambition needed to be adjusted to align with technical constraints, and where refinements would meaningfully improve usability without adding unnecessary workload to engineering. Many of the screens shown above are extremely close to what eventually shipped, with only a few targeted adjustments made after additional rounds of review.
↳ Product Manager → Haoran
↳ Operations → Alex, JF
↳ Product Designer → Victor Ding
↳ Technical Product Manager → Horan
↳ Full-stack Engineer → DY